Representing yourself to your customers

A company's brand is the personification of its personality. At the most basic level, corporate and brand identity programs are expressions or reflections of a brand’s culture, character, personality, as well as of their products and service offerings. Ideally, brands inspire trust and confidence within consumers, customers, employees, suppliers, and even within the investment community. It’s easy to find examples of visual identities for iconic brands that have stood the test of time: Companies such as Apple, Coca-Cola, IBM, Mercedes, BMW, Ford, and McDonald’s all come to mind. But it's also easy to find examples of visual identities that have not stood that test.

At O&Y, we take great pride in our corporate ID and brand development work, ad we think you will, too. To learn more about how O&Y can help your business build a strong brand identity, give us a call at 609 586 4286, or drop us an email, and let's see if we can help!